PR / BRANDING WRITE-UP | ICONIC COMMERCIAL TOWER | DECCAN, PUNE
A Landmark Where FC Road Begins — Designed by TDC
TDC is designing an iconic commercial tower at one of the most significant urban nodes in Deccan, Pune—the very point where FC Road begins, making the site one of the most visible and culturally rooted locations in the city.
Positioned at this prominent junction, the tower is envisioned as a defining architectural statement that captures panoramic Deccan views from all sides. The project responds to its context with clarity and confidence—shaping a commercial landmark that reflects both the heritage energy and contemporary growth of the precinct.
The design is approached as more than a workplace building; it is conceived as a city reference point—a structure that anchors the beginning of FC Road while creating a strong skyline identity. Orientation, façade articulation, and massing are carefully planned to maximize visibility, presence, and experiential quality from every direction.
Through TDC-PUNE and the design philosophy of TDC- ARCHITECTURE AND DESIGN, the focus remains on delivering a building that balances urban sensitivity with bold architectural expression. Efficient planning, strong arrival experience, and a refined visual language ensure that the development performs as powerfully as it appears.
This Deccan commercial tower is set to become a recognizable landmark in Pune’s architectural vocabulary—a project where location, identity, and design excellence come together to create a lasting city icon.